“TAPING OUR FUTURE”

Redefining Value – Reinventing Industry Collaboration

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(Conditions of Participation)

All Afera members use the word ‘tape’ on a daily basis to describe the product or the process of bonding, protecting, securing etcetera.

For the overall theme of the Afera 2023 annual conference programme, we use the word in all those meanings (bonding, protecting, securing our future) AND in the meaning of ‘recording’. During the conference we will both listen to expert speakers and work together in interactive formats to actively describe and develop our future and produce a recording of our shared future scenarios in this great industry.

Day 1: How to collaborate to reach Sustainability and in particular Circularity ‘next level’?

We have been working on the topic of sustainability for years. First, by force of regulation, mostly responsive to defend our business positions. Today, more and more embracing its innovation opportunity and trying to find out how we can benefit from, and contribute to, the change simultaneously. One important key to move forward is collaboration, but the legacy-framework for business is much more ‘mind our own business’. The key question of Day 1 of the 2023 Afera Annual Conference is: How to learn to collaborate to reach Sustainability and and in particular Circularity ‘next level’, and how to deal with the (perceived) barriers ?

Day 2: Value Propositions – Create Value, Identify Value, Sell Value

Like many tech-based industries we are often insufficiently aware of the value that we offer with our solutions. We often sell features, we sometimes sell benefits, and too often we forget to sell the value that we deliver. At individual company level, this means that we don’t obtain the best financial rewards, and at industry level, if we don’t know and understand (and then explain and promote) the value that we offer, we have two serious issues at hand:

• We don’t optimise the maximum business impact that we could have as an industry (fields of application, use in product design, enabler of sustainability etc.).
• We may well lose the battle for sustainable solutions, against alternatives that position (the value of) their contributions to and solutions for sustainability better.

Day 2 of the 2023 Afera Annual Conference is completely focused on The Art of thinking in Value Propositions. We will focus on developing potential value propositions for the industry as a whole. Obviously, the learning experience of this day is a priced experience to integrate in your own business upon your return after the conference.