To enhance the overall efforts oand the contribution of our industry to enhance Circularity, there are 3 key issues to address:
- The urgent need to dispel myths by highlighting both the cost-effectiveness and benefits of circular materials compared to their linear counterparts. Practical examples will be shown.
- The importance of taking a holistic view of circularity by ensuring that materials can be reused, repurposed or recycled at every stage of a product’s life cycle. Specific examples will be presented in this context.
- Deepening collaboration and communication throughout the supply chain (or: supply circle!) to ensure a closed loop. Best practice examples will illustrate the potential of such collaboration.
In conclusion, this presentation urges a paradigm shift in material selection and product design by clarifying misconceptions, highlighting the extensive benefits of circular materials and advocating robust collaboration throughout the supply chain.