In a condensed and fast paced presentation, Dr. Felix C. Schultz, Postdoctoral Researcher at the Martin-Luther-University Halle-Wittenberg (Germany) and Deputy Head at the Institute for Technologies and Economics of Lithium (ITEL), will share the key findings of his recent study on systemic eco-innovation for a circular economy in the European polyurethane industry. At the core of the presentation, Dr. Schultz will outline both the barriers and the drivers that define the dynamics of systemic eco-innovation for a circular economy. The polyurethane industrie has both differences and similarities when compared to the European Adhesive Tape Industry, and offers inspirational insights to adopt or adapt for circularity in the Tape Industry. After his presentation, Felix Schultz will also participate in the panel with all speakers on this topic to connect the dots between the various presentation and findings, and discuss key opportunities with the Afera audience.