Denis Oakley works with startups and enterprises to design and test business models and value propositions. Business models are a delivery system for your value proposition and a great way to disrupt the competition. He is a serial entrepreneur with 15 years experience as CEO, CMO and COO in UK and Asian startups. Trained as an engineer he has a BA in Philosophy from Bristol University and an MBA from Warwick Business School. When not trying to change the world one business at a time he is usually found running in the wildernesses of the Himalaya, Arabia or Borneo.