Substantiating sustainability with measurement

During this session, Anne Gaasbeek will discuss the importance of substantiating sustainability claims with measurement and how this is used by industry leaders to build a business case.  She will dive in how you can measure your environmental, social and circular impact of your products and the main trends and developments such as the PEFCR and harmonized sector approaches.


  • Sustainability is becoming main-stream. Industry leaders use substantiated sustainability claims to distinguish themselves in the market.
  • The European Commission has made sustainability a priority with the Green Deal and the single market for green products initiative.
  • Measuring sustainability can be complex and costly especially for SME but sustainability is especially an area where sector collaboration can benefit all.

Location: Date: October 29, 2020 Time: 14:10 - 14:35 Anne Gaasbeek